Smith is the old school, expected and consistent. He values the fundamentals in life and likes everything to be followed by a set routine. He thinks he should be true to himself. Smith’s comfort zone is to be structured, orderly, organized and hard working. He likes everything detailed and equipped. His goal is always well-defined, so he never misses a step even it takes a long time. Smith looks back and takes inspiration for every step ahead. He is a classic and always up to the mark. Smith is the material, the craft, the basics.

Blake is innovative and his curiosity makes him want to explore new concepts. He likes everything new and energized. Blake is keen to experiment and change things around. Blake is all about new ideas, creative vision, and innovation. Blake will never stop thinking out of the box. Blake is the free spirited, carefree and open to change. He likes to be on the move and lead a life of a doer. He doesn’t really like following any set systems, he wants it all fresh and new. Blake is radical, impulsive and an extremist. Blake is the design, the color, the inspiration, the change.

Smith & Blake: The idea is to fuse these two sides together and find a balance. Their two different personas encounter each other and discover new ways to do things and ultimately push each other forward. They are Smith and Blake, a duo who like to design and innovate with new methods. They love to create new ways of doing things and perfecting the same old ones.